Turning geography, maps, and exploration into daily rituals.

Habitual Publishing is the parent company behind Worldle, Travle, GeoGrid, WhenTaken and other globally loved browser games from Teuteuf Games. Hundreds of millions of games played worldwide.

By The Numbers

  1. Hundreds of millions
    games played globally
  2. 1,274 days
    longest recorded Worldle streak
  3. 40 days
    average Worldle streak
  4. 8am
    peak daily play hour

Curiosity, as a daily practice.

A note on what we build & why.

Designed For Ritual

We believe small, repeatable interactions can gradually build genuine knowledge.

Our products are intentionally:

  • quick to start,
  • rewarding to master,
  • and designed to become part of everyday routines.

Rather than long sessions or complex onboarding, we focus on:

The result is a lightweight form of playful learning that fits naturally into modern life.

A Shared Design Philosophy

Although each game explores a different mechanic, they are all built around a common philosophy:

  • Learn through interaction
  • Make discovery rewarding
  • Keep friction low
  • Design for repeat play
  • Respect the player's time
  • Make the web feel playful again

Each game acts as a different lens on geography, exploration, memory, and curiosity.

Together, they form a growing ecosystem of lightweight, globally accessible learning games.

What Interests Us

  • spatial literacy
  • gamified learning
  • pattern recognition
  • curiosity-driven interaction
  • lightweight web experiences
  • daily microchallenge design
  1. Spatial Gamified Learning

    Short, repeatable interactions can improve familiarity with geography and spatial reasoning over time.

  2. Daily Microchallenge Design

    Daily refresh mechanics transform casual engagement into long-term habit formation.

  3. Recognition-Based Learning

    Visual recognition systems — silhouettes, flags, landmarks, and map patterns — create intuitive learning loops outside traditional educational formats.

  4. Playable EdTech

    We believe educational experiences become dramatically more effective when they feel playful, social, and frictionless.

A Small Team With A Global Audience

Habitual Publishing is an independent company based in Ireland.

Through Teuteuf Games, we build browser-first games played by audiences across schools, offices, universities, streaming communities, and households around the world.

We care deeply about:

  • elegant interaction design
  • accessibility
  • playful learning
  • products that feel lightweight but memorable

Our games are designed to be instantly understandable and globally accessible.